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Your Sales Force Needs to Keep up With the Pace of FMCG

Your Sales Force Needs to Keep up With the Pace of FMCG

Your Sales Force Needs to Keep up With the Pace of FMCG

Sales force management plays an integral role in the FMCG sector, as it is tasked with the responsibility of managing complex logistics. Goods manufactured at a particular location may need to be transported and distributed across the country, which is a humongous task, to say the least. To make it even tougher, the sales force has to work within strict deadlines to ensure that goods are delivered at the right place at the right time.

increase sales force efficiencyMaximize Sales Force Efficiency

  • Shipments are channelled through a multi-layer network of regional distribution hubs and warehouses, which brings about significant challenges in terms of inventory management. Transportation of goods by rail and road also throws us numerous challenges that the sales force has to deal with on an everyday basis. One also has to consider other potential problems such as criminal activity, political unrest, and natural disasters such as floods, cyclones, etc.
  • The sales personnel working in the FMCG sector have to be constantly on the move since there is intense competition in this industry. New products are launched quite frequently and these need to be made available to customers in the shortest possible time.
  •  The sales force has to match the marketing timeline to ensure that products are available to consumers as soon as the advertisements are aired on television/online media and published in the print media. Timely distribution also becomes essential in case of seasonal products that have a limited period of usability for the customer. If there’s a delay in supplying the product at the retail level, consumers might lose interest and choose a different brand. Things like these can have serious repercussions on the sales and revenue of the entire FMCG ecosystem. This is why the sales force needs to keep up the pace with the dynamic and fast-changing world of FMCG.


task management with help of Synco
RoadCast will help you manage your Sales Force efficiently

It’s apparent that such complexities cannot be managed solely with human capability. FMCG manufacturers, distributors and wholesalers need to rely on Sales Force automation tools to ensure the optimal level of accuracy and efficiency in their operations. One such tool is RoadCast Synco, which has emerged as the preferred choice for FMCG players. RoadCast Synco is a GPS-based Sales Force automation system that can be used for various purposes such as tracking employees and shipments in real-time; assigning tasks on the go; automating attendance without biometric system; and generating reports & analytics for improved decision making. RoadCast Synco eliminates the chaos, reduces operational costs and helps the sales force to achieve the highest level of accuracy, reliability and efficiency in their operations. For more info visit

From Account to Accountability

From Account to Accountability

From Account to Accountability

If your core business offering is doorstep delivery of products and services, then your business model would revolve around the efficiency of your delivery executives. So, you have to find new ways to increase their efficiency, in order to escalate business gains. Well, there are many employee tracking tools available today, but do they perform the last mile job admirably well?

The answer would be “No”. Most of the employee tracking tools are meant for stationary, office-only employees, and do not count the scenarios that may arise in the field. There are many grey areas left by the traditional employee tracking tools. You are never too sure about the delivery executive’s exact (real-time) location or the distance the employee has to traverse to drop an order. Lack of such insights can have a huge impact on your business. How? Well, read on and you would understand.

Mazimize Sales Force Efficiency
Maximize Sales Force Efficiency


As a first, without the real-time knowledge of the delivery executive’s location, you cannot effectively schedule the upcoming deliveries. There are many instances when the delivery professionals have to travel extra miles to make a delivery happen, which could have been avoided if a better tracking mechanism was in place. Then there is the big issue with travel reimbursements for delivery executives. Without a proper tracking mechanism, the businesses have to believe whatever the employee tells and disperse reimbursements likewise. Therefore, businesses tend to overspend in this regard. Apart from this, a good employee tracking tool (meant for on-field executives) would allow the business to plan out the day effectively. Right in the morning, the executive has a fair idea about the listed deliveries expected for the day. The employee also stays happy with the schedule and logical route mapping for the deliveries. This helps businesses not only manage their deliveries better but also to keep their delivery executives happy!

Best route for efficient deliveries
Best route for delivery executives

 So, now the question is: which employee tracking system would give your business solutions for all the above-mentioned problems? We have just the solution for you – RoadCast Synco. This robust employee tracking system creates a detailed employee card for each of your delivery executives. Managers can track and monitor the real-time location of the executive, the distance they have covered in a day, the deliveries they have made and the time spent per visit. It also allows the management to assign the orders to a specific executive on the go. With all these features, accountability and transparency are increased in an organization. This helps the businesses upgrade to #SuperManpower. If you too are searching for one such tool, then we have a free trial available for you.

Increase Revenue with Sales Force Automation

Increase Revenue with Sales Force Automation

Increase Revenue with Sales Force Automation

Running a business is much like swimming in the strong river current. If you aren’t active in pushing forward then you get carried downstream and into obscurity. When talking about business success, you have to mention good business performance in the same breath. It is only by virtue of good business performance that a business can overcome its competition and obstacles posed in front of it. And to improve your business performance you need the help of Sales Force automation tools. With the adoption of Sales Force automation, businesses can guard two vital ends – their employees and customers. No wonder then that Sales Force automation has gradually become a vital implementation for rapidly improving businesses. Below are some reasons for which your business can gain with Sales Force Automation:

Improves Customer Satisfaction

Modern day customers desire more from the brands they align with. They want personal attention. And this can be done effectively with Sales Force automation. Sales Force backend is a treasure trove of customer information. With some clicks, you can know all about the customer helping you cater to personal care every time. In some of the modern-day Sales Force automation tools, details cards for each of customers is created which helps you track their history within a couple of seconds.

Easier Time Management

Customers expect their deliveries to arrive on time and at convenient timings. It is not easy to manage the customer expectations in this regard when you have hundreds of scheduled deliveries and are working with many delivery executives. Welcome to the world of modern-day Sales Force automation, where you can view the list of deliveries, the addresses of customers, their time preferences, list of deliverables, pricing and many other relevant details from a neat dashboard.

Live tracking, route planning
Real Time Location

Organizes Business Deliverables better

There is a high probability of your delivery schedule going haywire or worse still some of the deliveries not being made! You can prevent this with the adoption of Sales Force automation tools. With access to the Sales Force dashboard, your managers can schedule all the deliveries for the day efficiently (after consulting with the delivery executives). This will ease many tensions typically associated with the delivery process.

 Increases Efficiency & Accountability

 With neat plans and real-time tracking in place, the employees quickly understand their responsibilities. They understand that every minute counts, as their performance is being tracked and kept a note of. This, in turn, helps your business deliver better and timely.

Sales Force Automation
Assign Tasks to Sales Force


  • Now that you know, you would be in search of a robust Sales Force automation tool for your business. Let us introduce you to RoadCast Synco which delivers the businesses the benefits of all the above-mentioned features and much more. It can provide your business with one platform to automate everything. From planning the delivery route to expenses incurred by the employees. Switch to RoadCast Synco, and upgrade to #SuperManpower. Request a demo today & explore a whole new world of possibilities.
E-Commerce to Change the Face of Pharma Industry

E-Commerce to Change the Face of Pharma Industry

E-Commerce to Change the Face of Pharma Industry

The Shift From Pharma to E-Pharma

The growth and popularity of e-commerce have transformed the way businesses operate. Encompassing business to business (B2B), business to customer (B2C), and customer to business (C2B) transactions, e-commerce has proved to be a boon for many industries. One of the key sectors that have benefitted immensely from e-commerce in recent times is the Pharma industry. The fact that e-commerce is becoming an integral part of the Pharma Industry is evident when we look at the emergence of numerous online medical stores. With these online pharmacies, you can place your order with just a click and get the medicines and drugs delivered to your doorstep.

Latest Research: Pharma Companies Shifting Towards E-commerce Platform
Latest Research: Pharma Companies Shifting Towards E-commerce Platform

What If, Pharma Industry & E-commerce Go Parallel?

With e-commerce and related technology upgrades, pharmaceutical companies have been able to derive various other benefits. For example, pharma companies are now able to get a better idea about the available stock and demand for a particular medicine. Data sourced from online pharmacies provide the real-time view of the available stock and consumption trends. Based on this data, pharma companies can decrease or increase production. This would be useful for reducing costs and improving efficiency. With e-commerce, pharma companies have also been able to reduce costs related to warehousing. Earlier, pharma companies needed warehouses in every region, but with e-commerce, operations can be managed from a centralized location. Medicines and drugs can now be readily sourced from the manufacturing facility and delivered directly to the customer.

Consumer’s Relief Point

E-commerce has also improved interactions and communications between pharma companies and end-customers. Earlier, feedback from patients used to be routed through health care providers, but with e-commerce, patients can communicate directly with pharma companies. Such feedback is proving useful for new drug discovery and for improving the efficacy of existing drugs. It’s important to note that the role of doctors has not diminished due to e-commerce; rather, it’s just an improvement over the earlier system. With e-commerce and internet, patients can access information about drugs and medicines to better understand what the doctor ordered. This way, they are likely to take proper care of themselves and provide valuable inputs that would enrich the entire pharma ecosystem.

Real Relief For Patient's To Check The Availability Of Prescribed Medicines Online
Real Relief For Patient’s To Check The Availability Of Prescribed Medicines Online

The Effective Medication For Pharma Companies i.e, RoadCast

Helping pharma companies derive maximum gains from e-commerce is RoadCast, a leading provider of workforce management and vehicle fleet management solutions. Pharma companies are using RoadCast’s advanced technology platform for various critical needs such as tracking delivery of medicines, monitoring of medical representatives, and inventory management. With RoadCast, pharma companies have been able to significantly improve their operational efficiency, boost growth and reduce costs wherever possible. By integrating RoadCast with their e-commerce initiatives, pharma companies can achieve the multiplier effect to unlock the full potential of e-commerce and other digital platforms.

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GPS Tracking On a Rise

GPS Tracking On a Rise

GPS Tracking On a Rise

GPS in the Present World

In recent times, GPS Tracking has emerged as one of the foremost technologies powering humanity’s evolution. Globally, it has become a norm for many organizations and industries. GPS is being extensively used for mapping locations, buildings and landmarks, and tracking people, kids, pets, luggage, parcels, vehicles, trains, aircraft, ships, and lots more stuff. GPS tracking technology has made inroads in India as well, but its overall usage in the country has been limited, especially when compared to developed countries. However, there’s immense scope for GPS tracking in India, since the technology is highly accurate and proven to reduce costs and improve efficiency. GPS usage has been consistently increasing in India, as everyone, including people, government agencies, organizations and businesses, has started to realize the benefits of GPS technology.

GPS Tracking: Need For Safety is A Must in Today's Scenario.
GPS Tracking: Need For Safety is A Must in Today’s Scenario.

GPS Scope in India

GPS tracking in India is being widely used by cab operators such as Ola and Uber. Other local cab operators, transport companies, fleet operators, courier companies, and food delivery firms are also using GPS technology to improve customer service and boost efficiency. The possibilities for GPS tracking in India are virtually limitless, as it has been envisioned that GPS will become standard equipment for all vehicles, just like ABS and airbags. GPS is expected to become a norm for local municipal corporations as well, who will use the technology to track locations, properties, development projects, garbage disposal, tanker water supply, etc. GPS technology will also witness increased usage in the tracking of loved ones such as kids, women, differently abled, and senior citizens.

NAVIC – India’s personal GPS system

GPS tracking in India is expected to get a significant boost when ISRO (Indian Space Research Organization) will launch its own GPS system. The Indian GPS system is known as NAVIC (Navigation with Indian Constellation) and it is expected to become operational in the coming years. When NAVIC becomes fully operational, India will join the esteemed list of countries that have their own GPS system. India will be the sixth country, after United States, Japan, Russia, China and European Union, to have its own GPS system. The Indian GPS system will make GPS accessible to more people and organizations and significantly increase GPS usage in the country.

Track Everything With RoadCast's User-Friendly Tracking Solution.
Track Everything With RoadCast’s User-Friendly Tracking Solution.

The Super-Hero of GPS

For GPS-based vehicle tracking and fleet management, the best option currently available in India is RoadCast Bolt. The advanced technology platform offers various useful features such as real-time tracking, ignition alerts, over-speeding alerts, and active geo-fencing. You also get the active immobilization functionality that allows you to immobilize the vehicle from a remote location by cutting off the fuel supply. Accessible through web and app, RoadCast Bolt is a truly intelligent GPS-based system designed to help you track your vehicle, communicate with delivery personnel, boost efficiency and revenues, and provide effective protection against theft.

For more information, log on to:

Smart Cities need a Smart Workforce

Smart Cities need a Smart Workforce

Smart Cities need a Smart Workforce

Smarter workforce management is the key to ensuring the success of an organization. For example, two competitors in a specific industry will have more or less the same level of resources, but the organization that invests in workforce management will most likely take the leading position. A good way to describe the fundamental purpose of smarter workforce management is the phrase, “the whole is greater than the sum of its parts”. In essence, smarter workforce management is the efficient and cost-effective use of resources to achieve targeted goals and objectives.

Stay smart & be on top with RoadCast real-time tracking solution
RoadCast: Time to track your workforce and achieve more with our solution.

Technology is your real-friend at the workplace

In recent times, technology has become an integral part of workforce management, as it allows organizations to tackle various complex tasks such as forecasting, staffing, scheduling and making real-time adjustments based on changing variables. Technology also allows organizations to harness the power of data analytics and business intelligence to make an informed decision, as needed for smarter workforce management. Technology is the key to getting the best combination of people and processes that can optimize workforce performance and reduce costs as well.

Join Hands with Technology

As an example, we can consider the RoadCast technology platform, which has been instrumental in helping organizations to improve the efficiency and productivity of their workforce. With the RoadCast employee tracking app , organizations can track their employees in real-time, something that enables better control over their activities. It also allows managers to provide the necessary guidance, support or help to employees in a timely and efficient manner. RoadCast can also be used for assigning tasks to employees in a seamless manner. For example, if a delivery order has been cancelled, managers can quickly assign a different task to the concerned employee. Or, if there’s a new delivery order, managers can quickly find and assign the best employee who can accomplish that task. Organizations can also generate data analytics and business intelligence reports to make informed decisions that will enable the most efficient, productive and cost-effective use of the workforce and available resources.

Technology & Workforce GO Hand in Hand

The need for smart workforce has found new meaning with the launch of the Smart Cities initiative in India. While infrastructure development is the key to Smart Cities, the need for smart workforce cannot be undermined, as ultimately it’s the people who will be managing and utilizing these Smart Spaces. People and other stakeholders need to work in close co-operation to ensure the success of the Smart Cities initiative. Development will be effective only when it is backed by pragmatic choices and sustainability, which is exactly where smarter workforce management comes into play. In essence, the tenets of the smart workforce are just as important for Smart Cities, as it is for organizations.

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Supply Chain Goal: Complete Transparency

Supply Chain Goal: Complete Transparency

Grow Your Supply Chain Business 

Technology & Supply Chain Business

From the suppliers of raw materials, components and services that a company needs to manufacture and distribute its products to intermediate or final customers, a supply chain requires a strong set up of technological aid to ensure a smooth functioning. Supply chains can have different organizational structures that reflect the business relationship or degree of collaboration between companies in the chain. The structures range from informal relationships, in which companies make occasional purchases from a diverse group of suppliers, to joint ventures or integrated supply chains where there is a high degree of collaboration and dependency.

Roadcast : Real Time Employee Convinience & Delivery Tracking Management Solutions
RoadCast : Real-Time Employee Convenience & Delivery Tracking Management Solutions

High Visibility is The Growth Factor

Transportation and logistics assets, such as trucks and trailers, containers, pallets, and racks must be positioned and available to meet the daily operational needs of depots, distribution centres, yards and ports. Without visibility to these assets, as they move through the supply chain, companies typically end up misplacing, misdirecting or creating buffers of their assets, which compound the inefficiencies they’re trying to reduce each day.

Efficiency Comes With Overall Tracking

RoadCast offers proven solutions to overcome this common asset visibility and inventory management challenges. RoadCast enables the smooth functioning of the entire shipping and receiving environment by providing the ability to process inbound or outbound assets, quickly locate items, view their attributes and understand their status.

Through RoadCast, you can proactively plan physical asset activity and movements, monitor and automatically receive alerts of asset movement against the planned activity and identify deviations from expected asset location or condition.  Through our real-time tracking and order management solution, the end-to-end asset management is done in the most efficient manner. Our asset management software is highly configurable, flexible and easily integrated with best-of-breed RFID, GPS and sensor technologies.

We understand the demands of each business and aim at delivering our best to the customers with a 24X7 Tech support with our dedicated in-house tech team.

For more information, log on to:

Third-Party Delivery Service – Threat or Opportunity

Third-Party Delivery Service – Threat or Opportunity

Third-Party Delivery Service – Threat or Opportunity

There are two constants in a business—time is precious and competitors abound. Some days, it is so busy that it’s difficult to get the next day’s order in the system while ensuring that all of tomorrow’s orders are properly prepped and ready to go. Therefore, as important as it is, it may be difficult to spend significant daily time analyzing exactly which companies are a threat and what should be done about them.

This brings us to the companies labelled as middlemen or thirdparty delivery services. Some of these may act as pure alternative delivery services for those individuals looking for a sandwich from their favorite restaurant, and others present themselves as a varied menu-intense portal where an office manager can easily order a meal for a small meeting or a large presentation.

Roadcast : Real Time Employee Convinience & Delivery Tracking
Roadcast : Real Time Employee Convinience & Delivery Tracking

Ofcourse, these services come with a price. While charges vary, both the customer and you as the caterer may have to pay. In fact, it is common for these services to bill caterers up to 10% to deliver your order.

Although using third-party services means additional orders, it could also mean additional complaints as well. In-house delivery staff can be closely monitored to ensure that delivery times stay low, orders arrive in good condition, and, when they don’t, replacements can be sent immediately with an apology. In comparison, some third-party drivers work for more than one service, so if an order is guaranteed in an hour, it could mean your customers are waiting a full 60 minutes. When an order arrives wrong, spilled, or cold and soggy, the restaurant is the one that bears the brunt of the customer’s anger, eats the cost of the replacement (plus the delivery fee) and risks a bad review.

All these third-party service companies accept orders online, they don’t provide the customer information they collect in the process to the restaurant, so you don’t have access to this for future marketing campaigns. In addition, these services can be expensive — most charge a sign-up fee, monthly fee, additional fees for extra locations and commission for every order, including repeat guests. Combined, some of these fees can add up to 30% or more.  

Restaurant owners should evaluate the pros and cons of employing third-party online ordering and delivery services before signing up. While they can help increase brand awareness and reach a wider market, they can also be expensive and risky when it comes to customer service and satisfaction. Weigh your choices carefully and evaluate whether a third-party delivery service is truly worth it for your restaurant.

Get more info at : Roadcast

Delivering food can be a good nightmare too

Delivering food can be a good nightmare too

From drunk texting the worst ex’s to telling yourself the do’s and don’ts before a date sitting on a commode, we’re interested in all the extremities that your life has witnessed you doing. Just to be sure about the percentage of people who’ve been weird with the pizza delivery guys ..out of whatever emotion.

You have time to think while reading some instances that made these delivery guys question why are they delivering food in the first place.

  • Vinit from Delhi had never had a worse nightmare. He came across a bunch of youngsters that night having a pyjama party in West Delhi while he was out to deliver the last order.

Just to get their pizzas for free, they provided a wrong address to the person who took their order and when Vinit called on the number they called from, a girl says while crying “its been three years since I’ve died and only pizza can get my soul the peace I seek. Where’s my pizza?”

Of course, he said “I can’t find this address you provided” to which she said to leave it at the colony gate and when he asked who’d pay money she hung up. 5 minutes later he received a call from the same number and a guy said: “it’s been 35 minutes since I placed my order where are you, man?”

  • Raj was having a good day until he went to deliver those thin crust Gourmets to the Aroras in Bandra that day. When he raised the hand to ring the doorbell, he read this note written in cursive with five 100 INR notes attached;

Bro, please leave the pizza at the door because I’m not home and wife is going to kill me if she finds out I went on a beer run instead of waiting for her order, help the brother out and have a Hoegaarden.

Thank you.

  • Rashid was prepared for the cons of being a delivery guy on his first day of work itself when he was asked to taste the kebabs that he went to deliver to an elderly customer to check the salt for sir wasn’t up for a chance with bad tasting kebabs.


  • George in Los Angeles went to deliver the first pizza of that day just to come across a note that he didn’t know why he had to read. The note said:

Dear pizza delivery person,


I am extremely hungover and it’s too much to be seen in public right now. I hate your restaurant’s pepperoni pizza, which is perhaps what I’ve ordered. Please come inside because all I want is some real talk. Grab a beer, eat your pizza and walk out like nothing happened.

Thank you.

We won’t even talk about what the restaurant faces when such incidents happen! Delayed deliveries, no proof of deliveries, haunting calls from the clients topped with the lies of delivery guys.

This is where Roadcast saves you from the pain of keeping it all together. With RoadCast, you can track your delivery guy in real time with his handset’s exact battery percentage while each delivery has to be completed by leaving a proof of it, a marker in the app and you can also live chat with all your riders in the app itself instead of having to make multiple calls to know where each of them is.

Get more info at Roadcast

Is it true that you are watching your Field Workforce appropriately?

Is it true that you are watching your Field Workforce appropriately?

Is it true that you are watching your Field Workforce appropriately?

Numerous industry specialists have expressed that their field workforce administration abandons them with a great deal to want for. As we know the initial step to successful field benefit administration is getting the perfect individual for the work. When you have that, things ought to be a cakewalk, however, it frequently isn’t. For what reason does this happen? What’s more, what would you be able to do avoid that?

Innovation can play the role of a bridge between the potential of your workforce and the final productive output. The fundamental takeaway from any field workforce administration arranging is to support the proficiency of the field specialists and their resultant change control.

Imagine that your field professional, such as your sales executive or your maintenance service professional, walks into a meeting for a predestined task and you immediately know the likelihood of a successful outcome. This goes beyond just training. It is about training and direction. Getting the right person with the right set of skill, on-time at the right destination, with the right solution. Apart from some unforeseen occurrence, your field professional would most probably perform exceedingly well.

How does this function? It’s basic, it’s about visibility, planning, control, direction, and execution. Every one of these things can be streamlined through a decent field workforce administration programming.

Plan, Track, and Direct Your Field Workforce to Excellence

Roadcast : Real Time Employee Convinience & Delivery Tracking Management Solutions
Roadcast : Real-Time Employee Convenience & Delivery Tracking Management Solutions

This is the mystery formula for the achievement of your field experts. To start with, you design.

1. Discover all the ranges of abilities of each of your field workforce.

2. Factor in every one of the abilities required to play out the different tasks related to your business.

3. Graph the cost-time-estimation of your field workforce.

At that point you plan.

1. Record all deals or administration arrangements into the framework.

2. Convey the fitting arrangement or task to the correct person.

At this point, we need to establish the difference technology, and more importantly, the technology of someone like Roadcast who has been heralded as the leading name in field workforce management, make in boosting the accuracy and legitimacy of your planning.

Now, You get your stresses out. It’s Time for Real-time Tracking with RoadCast through –

1. Structure and guide every one of the abilities of your workforce into an adaptable and complete database with offline data storage feature.

2. Create an intuitive and graded report about all possible use-cases and all their permutations.

3. Calculate the exact expense of each movement initiated by any of your field agents factoring in all settled and variable expenses.

4. Construct an agile and efficient schedule for all the tasks and appointments with a focus on optimizing all interlinking travelling involved therewith.

5. Use the dynamic calculation in your field workforce administration programming to connect the correct proficient with the proper assignment by delivery & order management software.

It’s all about reaching the right client at the right moment. Your field agent should not be stuck in traffic before a key meeting. Any delay here could be critical in terms of the overall image of your company.

You can make sure your field workforce reaches the client at the right time by optimizing their routes appropriately through Real-Time Monitoring and Reducing Decision lag.

As they are on the field, you can administer all the data getting through Roadcast’s feedback capture mechanism and Invoicing with Mobile Field Service “RoadCast Delivery” Software. Hence, the company can react in quick time to enable quick decision making by the field agent. All these things add to the overall efficiency and productivity of the processes, increasing the overall conversion ratio.

Each leg of your supply chain is made efficient through the inner workings of algorithms within At the end of it, your end-consumers get what they require on time at their preferred retail outlet, or at their homes.

With such successful automation and visibility, your field workforce can destress themselves from all the invoicing and expense maintenance drills. As all their efforts are transparent and ideal, they can feel free to concentrate on furnishing the best service rather than thinking about their next task.