Your Sales Force Needs to Keep up With the Pace of FMCG
Sales force management plays an integral role in the FMCG sector, as it is tasked with the responsibility of managing complex logistics. Goods manufactured at a particular location may need to be transported and distributed across the country, which is a humongous task, to say the least. To make it even tougher, the sales force has to work within strict deadlines to ensure that goods are delivered at the right place at the right time.
Maximize Sales Force Efficiency
Shipments are channelled through a multi-layer network of regional distribution hubs and warehouses, which brings about significant challenges in terms of inventory management. Transportation of goods by rail and road also throws us numerous challenges that the sales force has to deal with on an everyday basis. One also has to consider other potential problems such as criminal activity, political unrest, and natural disasters such as floods, cyclones, etc.
The sales personnel working in the FMCG sector have to be constantly on the move since there is intense competition in this industry. New products are launched quite frequently and these need to be made available to customers in the shortest possible time.
The sales force has to match the marketing timeline to ensure that products are available to consumers as soon as the advertisements are aired on television/online media and published in the print media. Timely distribution also becomes essential in case of seasonal products that have a limited period of usability for the customer. If there’s a delay in supplying the product at the retail level, consumers might lose interest and choose a different brand. Things like these can have serious repercussions on the sales and revenue of the entire FMCG ecosystem. This is why the sales force needs to keep up the pace with the dynamic and fast-changing world of FMCG.
It’s apparent that such complexities cannot be managed solely with human capability. FMCG manufacturers, distributors and wholesalers need to rely on Sales Force automation tools to ensure the optimal level of accuracy and efficiency in their operations. One such tool is RoadCast Synco, which has emerged as the preferred choice for FMCG players. RoadCast Synco is a GPS-based Sales Force automation system that can be used for various purposes such as tracking employees and shipments in real-time; assigning tasks on the go; automating attendance without biometric system; and generating reports & analytics for improved decision making. RoadCast Synco eliminates the chaos, reduces operational costs and helps the sales force to achieve the highest level of accuracy, reliability and efficiency in their operations. For more info visit www.roadcast.in
If your core business offering is doorstep delivery of products and services, then your business model would revolve around the efficiency of your delivery executives. So, you have to find new ways to increase their efficiency, in order to escalate business gains. Well, there are many employee tracking tools available today, but do they perform the last mile job admirably well?
The answer would be “No”. Most of the employee tracking tools are meant for stationary, office-only employees, and do not count the scenarios that may arise in the field. There are many grey areas left by the traditional employee tracking tools. You are never too sure about the delivery executive’s exact (real-time) location or the distance the employee has to traverse to drop an order. Lack of such insights can have a huge impact on your business. How? Well, read on and you would understand.
As a first, without the real-time knowledge of the delivery executive’s location, you cannot effectively schedule the upcoming deliveries. There are many instances when the delivery professionals have to travel extra miles to make a delivery happen, which could have been avoided if a better tracking mechanism was in place. Then there is the big issue with travel reimbursements for delivery executives. Without a proper tracking mechanism, the businesses have to believe whatever the employee tells and disperse reimbursements likewise. Therefore, businesses tend to overspend in this regard. Apart from this, a good employee tracking tool (meant for on-field executives) would allow the business to plan out the day effectively. Right in the morning, the executive has a fair idea about the listed deliveries expected for the day. The employee also stays happy with the schedule and logical route mapping for the deliveries. This helps businesses not only manage their deliveries better but also to keep their delivery executives happy!
So, now the question is: which employee tracking system would give your business solutions for all the above-mentioned problems? We have just the solution for you – RoadCast Synco. This robust employee tracking system creates a detailed employee card for each of your delivery executives. Managers can track and monitor the real-time location of the executive, the distance they have covered in a day, the deliveries they have made and the time spent per visit. It also allows the management to assign the orders to a specific executive on the go. With all these features, accountability and transparency are increased in an organization. This helps the businesses upgrade to #SuperManpower. If you too are searching for one such tool, then we have a free trial available for you.
Running a business is much like swimming in the strong river current. If you aren’t active in pushing forward then you get carried downstream and into obscurity. When talking about business success, you have to mention good business performance in the same breath. It is only by virtue of good business performance that a business can overcome its competition and obstacles posed in front of it. And to improve your business performance you need the help of Sales Force automation tools. With the adoption of Sales Force automation, businesses can guard two vital ends – their employees and customers. No wonder then that Sales Force automation has gradually become a vital implementation for rapidly improving businesses. Below are some reasons for which your business can gain with Sales Force Automation:
Improves Customer Satisfaction
Modern day customers desire more from the brands they align with. They want personal attention. And this can be done effectively with Sales Force automation. Sales Force backend is a treasure trove of customer information. With some clicks, you can know all about the customer helping you cater to personal care every time. In some of the modern-day Sales Force automation tools, details cards for each of customers is created which helps you track their history within a couple of seconds.
Easier Time Management
Customers expect their deliveries to arrive on time and at convenient timings. It is not easy to manage the customer expectations in this regard when you have hundreds of scheduled deliveries and are working with many delivery executives. Welcome to the world of modern-day Sales Force automation, where you can view the list of deliveries, the addresses of customers, their time preferences, list of deliverables, pricing and many other relevant details from a neat dashboard.
Organizes Business Deliverables better
There is a high probability of your delivery schedule going haywire or worse still some of the deliveries not being made! You can prevent this with the adoption of Sales Force automation tools. With access to the Sales Force dashboard, your managers can schedule all the deliveries for the day efficiently (after consulting with the delivery executives). This will ease many tensions typically associated with the delivery process.
Increases Efficiency & Accountability
With neat plans and real-time tracking in place, the employees quickly understand their responsibilities. They understand that every minute counts, as their performance is being tracked and kept a note of. This, in turn, helps your business deliver better and timely.
Now that you know, you would be in search of a robust Sales Force automation tool for your business. Let us introduce you to RoadCast Synco which delivers the businesses the benefits of all the above-mentioned features and much more. It can provide your business with one platform to automate everything. From planning the delivery route to expenses incurred by the employees. Switch to RoadCast Synco, and upgrade to #SuperManpower. Request a demo today & explore a whole new world of possibilities.