The Age of Delivery Businesses – Keeping customers engaged
No more store visits
Keeping customers engaged. Business & consumer trends have drastically shifted in the last few years. Since the day, the first smart phone came into being, few had a feeling that a global revolution was under way. How a device – a mobile phone seamlessly became a part of our daily lives, it’s hardly noticeable. Good or bad, it’s changed the way people think & work.
How to keep customers engaged?
Recently, the global consumer trend in most countries across the globe has changed. People prefer shopping online over shopping at a store. When it comes to items of daily need viz. groceries, food, clothes, etc. consumers prefer having it all delivered to their doorstep. This trend has sparked a new generation of businesses that do precisely that. Around the world, delivery based businesses that deliver goods & services at the consumers’ doorstep have emerged in various sectors. The internet is their marketplace. This market place has opened up doors to the whole world for them.
A business in India is shipping goods to a consumer in USA; the other end of the world. With this digital age of consumerism, comes the responsibility of making sure that every process is carried out efficiently. As more brands emerge, the focus is on keeping the customers engaged. If a customer has placed one single order, it is essential to keep the customer connected for the longest time possible till the a repeat order is placed. This can only be done by constant engagement.
Constant engagement by staying connected
When we talk about constant engagement, it is about making relevant ads visible, sharing order details at every step of the way & lastly, getting feedback. While there exist several platforms for engagement through ads – Facebook, google, e-com websites, etc. there is a limited spotlight on engagement after ads. That’s where we come in – a platform that helps other businesses stay connected to their customers even after an order has been placed. With Roadcast, customers can track their orders in real-time.
How does this help?
Once an order is placed, everyone gets anxious regarding their delivery. Even though an estimated time is always provided, consumers expect a more reliable form of information – a real-time visibility. That is only possible through a platform that allows real-time location tracking. Roadcast will not only help delivery based businesses in keeping their customers engaged till the delivery takes place, it will also act as a contingency tool incase of a delayed delivery. If the customers or the business owners are able to track their employees, vehicles or deliveries in real-time, they will always feel secured. Foodies want to know where their food is, fashionistas want to know where their clothes are, hard-working professionals want to know where their groceries are, while all businesses want to know where their employees are. With Roadcast, we help you with all.
Roadcast – Transforming the way businesses deliver.
Watch this space for more.
For more information visit www.roadcast.in